Creating a social media campaign

Social media is a powerful platform to communicate ideas and raise awareness, but it should be used with great caution. Social media campaigns should be designed to encourage broad support and to build momentum around your cause.

Here are some tips on how to create a social media campaign:

• Create an account on a social media platform, such as Facebook, Twitter, Instagram, YouTube, or any platform that is popular in your area.
• Create a Facebook page and a Facebook group and invite people to join. Facebook groups are a great platform for quickly and easily connecting with people and for sharing information and ideas.
• Identify and create useful hashtags. Hashtags allow people to easily identify your issue and track the discussions taking place around the topic. Catchy hashtags that capture the essence of your campaign can gain attention fast.
• Produce and share content. Whether it is articles, memes, photos, videos, music or articles, social media is a great way of sharing content. Make sure what you share speaks to your issue and encourages discussion. Be unique and creative – there is a lot of competition out there!
• Identify the best times to post on social media. If you post information when people are using social media, your ideas are more likely to be seen, liked, and shared.
• Respond and communicate. Engage with people to show your passion and demonstrate commitment to your cause. This will also create an important space for dialogue.
• Protect yourself on social media. Make sure you have strong passwords and that you protect your accounts, report any inappropriate posts and maintain a civil and compassionate dialogue with people. Be aware of your country’s social media laws – while online advocacy is important, always be responsible when using social media.