Getting to know your audience
Raising awareness on your cause involves taking the information you gathered and turning it into something people can easily understand. To do this, you need to know your audience. Ask yourself these kinds of questions:
- What is important to the people I am speaking to?
- What do they need to hear to realise the importance of this issue?
- Who do they need to hear this message from?
- How do I want them to get involved?
- What kind of language would be most appropriate?
Pay careful attention to the kind of language you use in your message and make sure it is informative, kind, respectful, and encourages people to get involved. There are so many ways to share your message, start by looking at writing a letter.
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